Haike developed a comprehensive marketing strategy to support ticket sales for the Paris 2024 Olympic Games targeting the Chinese community.
Haike developed a comprehensive marketing strategy to support ticket sales for the Paris 2024 Olympic Games targeting the Chinese community. The strategy included advertising campaigns on popular Chinese platforms and collaborations with local digital ecosystems.
Marketing materials were created in Chinese, and social media and media outlets in China were leveraged to reach a broader audience. Haike also designed travel packages that included event tickets, accommodation, and cultural experiences in Paris—making the Olympic experience even more appealing to Chinese buyers.
