XISHANG is the leading magazine that captures the essence of Spanish lifestyle for the Chinese audience, including both tourists and residents in Spain. With 15 years of experience, this luxury publication has become a cultural bridge between Spain and China, offering exclusive, high-quality content.
Key Features:
Over 100,000 Chinese followers confirm its popularity and relevance.
Global Recognition: Endorsed by prestigious global luxury brands.
Digital Presence:Strong presence on Chinese-language social media platforms.
Special Edition:Publishes an exclusive edition for Chinese New Year every year.
XISHANG has positioned itself as a gateway to Spanish luxury and culture for the growing Chinese tourism market, which in 2024 showed a significant recovery with a 17% increase in tourist spending compared to 2019. The magazine offers valuable content for high-spending travelers, who spend an average of €398 per day during their stay in Spain.
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“Golden Star” awarded by the Institute for Professional Excellence.