Development of a social media positioning strategy and advertising campaigns to increase Kovyx’s presence in the Chinese market.
Kovyx, official distributor of brands such as Bestway and Kokido, partnered with Haike to develop a targeted social media positioning strategy in China. The campaign focused on attracting followers from major Chinese bazaars across Spain. We also launched advertising campaigns on leading Chinese online media platforms in Spain, ensuring Kovyx reached a broad audience and positioned itself effectively in the market.
Our team supported the management of professional Chinese visitors at key industry trade shows where Kovyx was present. This included organizing and coordinating meetings and presentations to facilitate networking and business opportunities.
Thanks to these efforts, Kovyx strengthened its presence in the Chinese market and built solid, long-lasting relationships with professionals and consumers.
