HAIKE handled full program coordination, artistic liaison, program translation, script writing, bilingual hosting, audience interaction and media relations.
The Madrid Chinese New Year Fair, hosted by the Chinese Embassy in Spain and the Madrid City Council, took place at Plaza de España and is one of the city’s largest and most influential Lunar New Year celebrations. With performances, cultural showcases and interactive activities, it attracted thousands of visitors.
HAIKE provided full program coordination, liaison with Chinese performing groups, program translation, script writing for four shows, bilingual hosting, cultural introduction and audience engagement. HAIKE also managed event promotion, media communication and guest reception, ensuring a vibrant and professionally delivered celebration.
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