Major exhibition at the European Museum of Modern Art in Barcelona to inaugurate the Year of Culture and Tourism between China and Spain and celebrate the 50th anniversary of diplomatic relations.
As part of the Year of Culture and Tourism between China and Spain, and to commemorate the 50th anniversary of diplomatic relations between the two countries, Haike organized a retrospective exhibition of paintings by Chinese masters from the Song Dynasty at the European Museum of Modern Art in Barcelona.
Haike managed every aspect of the event—from securing the venue and producing all exhibition materials to handling logistics for the shipment, installation, and dismantling of the Chinese artworks.
For the opening ceremony, Haike coordinated the entire program, including invitations to officials and celebrities, public relations management, press release drafting and distribution, and media outreach. Additionally, Haike curated artistic performances, hosted the event, provided hostesses, and organized a cocktail reception featuring a fusion of Eastern and Western flavors.
This exhibition not only marked the beginning of the Year of Culture and Tourism, but also launched a series of commemorative activities that strengthened cultural and diplomatic ties between China and Spain.
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