Comprehensive coordination of the launch event, including Spanish media outreach, artistic show design, and institutional protocol management.
To celebrate the opening of two new BYD dealerships in Madrid, Harmony Auto entrusted us with organizing a flagship event at its Cobo Calleja location—a strategic hub for the Chinese community in Spain. Our responsibilities included full media relations with Spanish press, artistic programming and execution, and protocol coordination with guests and dignitaries.
One of the event’s highlights was a flamenco and Spanish guitar performance, specially curated to symbolize the cultural fusion between China and Spain, becoming the centerpiece of the celebration.
The communication campaign was a resounding success: the launch was featured in over 116 national and local media outlets, with direct coverage by Cadena SER and Telemadrid, and attendance by both Chinese and Spanish influencers and bloggers. A clear demonstration of our ability to generate media impact and craft unique experiences that bridge cultures.
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