Comprehensive management of the fair, including coordination, artistic programming, translation, bilingual presentation, and social media promotion.
The Chinese Temple Fair 2025, held at the iconic Plaza de España in Madrid, is one of the most prominent Chinese New Year celebrations in Spain. It is co-sponsored by the Chinese Embassy in Spain, the Community of Madrid, and the Madrid City Council, and organized by the Chinese community in Spain.
Haike has been the sole company responsible for the technical and artistic production of the event since its inception, demonstrating a solid and professional track record.
We managed all key aspects: overall coordination, performance planning, bilingual (Chinese-Spanish) translation and presentation, and scheduling of cultural activities throughout the fairgrounds. Additionally, we led the digital promotion strategy, collaborating with influencers to maximize the event’s visibility on social media.
The fusion of live performances, traditional culture, and festive entertainment attracted thousands of attendees and established the fair as a benchmark for high-quality multicultural events in Madrid.
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