Comprehensive production of Zhejiang’s cultural and tourism event in Madrid — from creative concept to full execution, including protocol, communications, performances, and institutional relations.

Organized by the Zhejiang Provincial Department of Culture and Tourism and the China National Tourist Office in Madrid, this flagship event—under the theme “Zhejiang, Land of Poetry and Painting”—aimed to position Zhejiang as a premier destination for cultural and sustainable tourism.

The event was graced by prominent dignitaries, including:
· Mr. He Yong, Minister Counselor for Culture at the Chinese Embassy in Spain
· Ms. Li Xinfang, Deputy Director of the Zhejiang Provincial Department of Culture and Tourism
· Mr. José Francisco Herrera, Director General of International Relations, Madrid City Council
· Ms. Laura Navarrete, Marketing Director of Madrid Destino

Haike was responsible for the end-to-end organization of the event, including:

Overall event design and planning
Venue selection and decoration
Audiovisual production
Coordination with institutions, authorities, and protocol
Invitation and management of travel agencies, tour operators, and key guests
Media and PR campaign, with coverage in over 200 Spanish and 20 Chinese outlets
Hostess and support team coordination
Artistic direction of unique cultural performances, such as a Spanish guitar and Chinese pipa duet with flamenco
Facilitation of cooperation agreements and future project signings
Bilingual (Chinese-Spanish) official presentation
Professional translation and simultaneous interpretation
Production of a Zhejiang cultural exhibition
Promotional video creation with native voiceover
Full supervision and execution of all production phases

This event showcased our ability to craft immersive experiences, bridge cultures, and manage every detail with precision—delivering outstanding media, institutional, and cultural impact.